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Beloved Eagle Westbrook signs Godshall’s Endorsement
September 2020 - TELFORD, PA
Philadelphia Eagles Hall of Fame Running Back, Brian Westbrook has signed on for a series of ads and promotions with GQM Inc., the maker of Godshall’s Turkey Bacon.
Godshall’s President, Ron Godshall, expressed the company’s excitement “Mr. Westbrook is a natural fit for Godshall’s any way you look at it. His local, hometown image and enormous fan base were just the beginning for us. His second career as a farm owner is a perfect complement to Godshall’s fresh and wholesome products.”
The first round of ads were, in fact, shot on location at the two time Pro Bowler’s Farm. Video ads and radio commercials will be followed by in-store promotional items, Social media campaigns, print ads and contests to promote the real wood smoked turkey bacon brand. Westbrook has even agreed to make a guest appearance on the company’s weekly recipe program to showcase a favorite game day snack.
“This campaign is going to reach everyone in the region with media buys that will span radio, cable, print and some very exciting outdoor placements.” Godshall explains. “This partnership articulates our position as a great tasting part of a healthier lifestyle with Brian’s “Make the Switch” theme” which will be front and center through the football season into 2021".
Hall of Famer, Westbrook Films Recipe Video with Godshall’s
October 2020 - TELFORD, PA
Eagles Hall of Fame Running Back, Brian Westbrook has completed recipe filming with Godshall’s Quality Meats as part of a promotional endorsement partnership for the 2020-2021 season. “Working with Brian was a real pleasure, from his product knowledge and ability to run with a script he’s read once, to being a fun guy who digs right into a bowl of ingredients and hand mixes bacon meatballs!” explains Godshall’s Corporate Chef, Samantha Cureton. Westbrook’s work with Godshall’s also boasts cable TV commercials, radio promotions and ads, social media campaigns, In-store standees and posters and a series of contests; all aimed at promoting the brand’s line of turkey bacon.
Since 1945, Godshall’s Quality Meats (GQM Inc) has grown from an old mill road butcher shop to an international provider of smoked delicacies, best known for their healthier option recipes. Westbrook’s promotional focus is on Godshall’s flagship line of real meat, real wood smoked turkey bacon. Available in original recipe, uncured, maple flavor, and uncured fully cooked, Godshall’s Turkey Bacon is up to 80% less fat than pork bacon, while delivering a full flavor that’s motivated countless pork lovers to “Make the switch”, Westbrook’s campaign tagline.
Westbrook’s first recipe with Godshall’s is, of course, a game day crowd pleaser, Halftime Meatball Bites. Chef Cureton anticipates a launch of the video on YouTube and social media November 13th. The launch will hit the ground with promotional tastings on Philadelphia’s WMMR and top Sports station, 97.5 The Fanatic, as well as a strong multi-channel social media push.